Global Actions: Commitments to Reduce Harmful Drinking. JKuly 3, 2013

Global Actions in Focus

ICC Commission on Marketing and Advertising



After meeting in New York on June 3 and 4, 2013, the ICC Commission on Marketing and Advertising is developing a new global framework to promote responsible marketing communications of beverage alcohol. ICAP, supported by the World Federation of Advertisers, initially proposed that the ICC develop a framework.