Government confirms no minimum pricing or multi-buy ban as health groups left reeling; Sheffield research assesses pricing impact on groups

The Government has confirmed it will not be introducing minimum unit pricing (MUP) in publishing its response to the alcohol strategy consultation. A proposed ban on multi-buy promotions has also been dropped, but previous plans for a 'below cost ban' have been resurrected, meaning alcohol will not be sold at lower than duty+VAT to 'stop the worst cases of heavy discounting'.



In 2012