Social influence on temptation: Perceived descriptive norms, temptation and restraint, and problem drinking among college students

Temptation and restraint have long been associated with problematic drinking. Among college students, social norms are one of the strongest predictors of problematic drinking. To date, no studies have examined the association between temptation and restraint and perceived descriptive norms on drinking and alcohol-related problems among college students.

The purpose of this study was to